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In the wide, wide world of blogging, there’s a strange phenomena that has started to take place over the past few weeks and months, and that is people selling their own blogs.
It struck me as a bit odd at first, because who would buy something that has been so personally shaped by another individual? What can you possibly gain by picking up a thing so ready-made, so tailored, that
- You couldn’t do yourself.
- Already has an inbuilt level of expectation, both in terms of content and style, from the people who read it.
But what the investor is buying is the established audience.
Some examples:
JohnCow.com, a site which has only been active for less than a year, and was basically started as a spoof of JohnChow.com. Currently valued at $33,000.
Blogohblog.com (what, you thought that was made-up?), as per my image in this very post, are also selling their wares.
WPDesigner.com, a Wordpress themes site, which sold at the end of last month for an undisclosed amount (but likely to be in the high five-digits, given that it was ranked #1 amongst all design sites.)
BloggingExperiment.com, a site that was set up simply to see if a blog could make money online in nine months, which it did, and then was promptly sold for five figures, by a guy who specialises in buying profitable websites, making them better and then selling them on.
In the latter two examples above, now the deal has closed, the new owner has continued the ‘theme’ of the site, which of course is essential if he is ever going to get a return on his investment. If somebody stepped in and just started spamming the place with viagra and penis enlargement medicine, that audience would be gone in five minutes. Alas, this very thing will inevitably happen at some stage, as your common or garden spammer doesn’t care about people ticking the NO box. If enough click on YES - and by ‘enough’ it’s usually just a handful of per cent (or even a fraction of one), it can be worth their while if the overall numbers are big enough.
Up until now, however, we’ve seen fairly clean transitions.
This is only going to get bigger and bigger. Sites already exist that track all of this virtual real estate - God only knows how much they will be worth when their time has come.
But it gets odder still: Rocketboom founder Andrew Baron is currently selling his Twitter account on eBay.
This is a first. The same reasons apply - with 1481 followers, some of whom have come aboard since this announcement was made, there’s a ready-made, tailored and dedicated audience for the investor.
$510. Get in there while you still can.
Or, better, set up your own niche now. It just might be your ticket to unimaginable riches less than 12 months from now.
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ok, your talking about selling websites I’ll bite. Mine is now for sale. The first Million dollars takes it. Cashier check only please.:):)